The task
The Danish Energy Agency wished to spread the message about the “Bygningspulje”. The allotment supports projects with the aim to save energy in households as a part of the goal to reduce CO2 emissions with 70% in Denmark by 2030.
CASE
Media coverage about allotments highlights CO2 reductions in households
How do you spread news about a new allotment for household projects that save energy? With massive coverage in the media. We were responsible for press and web communication about the “Bygningspulje” (Building-pool) for The Danish Energy Agency.
