Nordic Business Light case

Branding Strategy for LED Company

Reference: Nordic Business Light

How does a new company manage their messages and generate brand awareness? With a strong storytelling and strategic communication.

Viegand Maagøe has created a website, storytelling, a LinkedIn page, and PR for Nordic Business Light who delivers lighting solutions to the business industry.

How we completed the assignment

Nordic Business Light was a relatively new company. The company wanted to bring attention to their solutions with LED lighting at CEO level in bigger companies within warehouse, transport logistics, and store chains. Thus, there was  a need for professionalizing Nordic Business Light’s communication, defining their brand, and raising brand awareness.

In close collaboration with Nordic Business Light, we started developing the company story and 3 key messages as a starting point for the communication activities. The point was to ensure the consistency of the content and the right messages to the target group.

We developed an entire new website with i.a.:

In addition, we built a LinkedIn page and created a distribution and content strategy.

For PR, we used a traditional press campaign to tell the story of Nordic Business Light and their project about replacing the lighting in 700 COOP stores. The strategy was to utilize the interest in COOP and the news about Denmark’s biggest LED project to date. Moreover, two stories were produced: one story about the technical development in the field of LED and one story about the health impact from invisible flickering light.

Reference: Nordic Business Light

Contract period: 2019


Within a short period of time, Viegand Maagøe delivered a company storytelling, a website, a LinkedIn page, and PR. The development of the company story and the primary messages gave a strong foundation for all their communication, and it created a clear link between the messages:

Global Goals

The project contributes to several of the 17 Global Goals for Sustainable Development:

SDG 7 ’Affordable and Clean Energy’
Ensure access to affordable, reliable, sustainable, and modern energy.

SDG 13 ’Climate Action’
Take urgent action to combat climate change and its impacts.


Do you want to know more about the project and what we can do for you? Please, contact us.

Kasper Egeberg

Kasper Egeberg

Senior Project Manager, Digital development and analyses, Cand.comm.

Mobil: +45 22 58 09 75