Branding Strategy for LED Company
Reference: Nordic Business Light
Viegand Maagøe has created a website, storytelling, a LinkedIn page, and PR for Nordic Business Light who delivers lighting solutions to the business industry.
How we completed the assignment
Nordic Business Light was a relatively new company. The company wanted to bring attention to their solutions with LED lighting at CEO level in bigger companies within warehouse, transport logistics, and store chains. Thus, there was a need for professionalizing Nordic Business Light’s communication, defining their brand, and raising brand awareness.
In close collaboration with Nordic Business Light, we started developing the company story and 3 key messages as a starting point for the communication activities. The point was to ensure the consistency of the content and the right messages to the target group.
We developed an entire new website with i.a.:
In addition, we built a LinkedIn page and created a distribution and content strategy.
For PR, we used a traditional press campaign to tell the story of Nordic Business Light and their project about replacing the lighting in 700 COOP stores. The strategy was to utilize the interest in COOP and the news about Denmark’s biggest LED project to date. Moreover, two stories were produced: one story about the technical development in the field of LED and one story about the health impact from invisible flickering light.
Reference: Nordic Business Light
Contract period: 2019
Results
Within a short period of time, Viegand Maagøe delivered a company storytelling, a website, a LinkedIn page, and PR. The development of the company story and the primary messages gave a strong foundation for all their communication, and it created a clear link between the messages:
