
Employees’ Eco-Friendly Behaviour Saves Energy and Money
Reference: Glostrup Municipality
Viegand Maagøe have developed and completed a campaign to boost eco-friendly behaviour at Glostrup city hall and library in cooperation with the municipality.
How we solved the task
The campaign at Glostrup city hall and library lasted four weeks and included six buildings. Viegand Maaagøe was responsible for the external communication of the campaign and developed the campaign concept.
The most important participants were key employees appointed from each of the six buildings. During the campaign they met and discussed new initiatives and ideas, and they competed against each other for the greatest energy savings.
At the entrance of each building employees could monitor their energy consumption daily on a display. The campaign was communicated through internal stories on the intranet and press releases were issued to local newspapers. Other nudging tools were put in motion like chocolate and posters as practical tools to influence behaviors.
Results
Our energy experts conducted nightly inspections of all six buildings as part of the campaign. In combination with employee ideas and engagement during the campaign, more than 60 proposals for how to improve and save more energy were submitted.
At the end of the campaign Glostrup Municiplaity had made visible savings. The six buildings saved in average 9,500 kWh of electricity during the campaign.
ca. 19,000 DKK during the campaign.
ca. 250,000 DKK annually.
ca. 1,000 DKK pr. employee, annually.
Some savings were due to technical initiatives uncovered in the process, for instance, adjustment of the ventilation at the library. Most savings were due to change of behaviour.