Glostrup Kommune case

Eco-friendly behaviour saves energy and money

Reference: Glostrup Municipality

How do you minimize energy consumption without conducting large investments? With a campaign focusing on eco-friendly behaviour.

Viegand Maagøe has developed a campaign to boost eco-friendly behaviour at Glostrup city hall and library in cooperation with the municipality.

How we completed the assignment

The campaign at Glostrup city hall and library lasted four weeks and included six buildings. Viegand Maagøe was responsible for the external communication of the campaign and developed the concept of the campaign.

Key employees were key to success

The most important participants were the key employees appointed from each of the six buildings. During the campaign they met and discussed new initiatives and ideas, and they competed against each other for the greatest energy savings.

At the entrance of each building employees could monitor their energy consumption daily on a display.  The campaign was presented through internal stories on the intranet and press releases were issued to local newspapers. Other nudging tools were put in motion like chocolate and posters as practical tools to influence behaviours.

Glostrup Kommune våbenskjold

Reference: Glostrup Municipality

Contract period: 2014


Our energy experts conducted nightly inspections inside all six buildings as part of the campaign. In combination with employee ideas and engagement during the campaign, more than 60 proposals for how to improve and save more energy were submitted.

At the end of the campaign the municipality of Glostrup proved that behaviour saves energy if said behaviour is sustainable. The six buildings saved in average 9,500 kWh of electricity during the campaign.

Electricity saved in DKK:
ca. 19,000 DKK during the campaign.
ca. 250,000 DKK annually.
ca. 1,000 DKK pr. employee, annually.

Some savings were due to technical initiatives uncovered in the process, for instance, adjustment of the ventilation in the library. Most savings were, however, due to change in behaviour. So, eco-friendly behaviour saves energy.

The campaign went beyond our greatest expectations. The idea of empowering key employees has been hugely rewarding. It has been a pleasure to experience their commitment, which spread also to the management.
Ghita Lentz
Glostrup Municipality
Global Goals

The project contributes to the 17 Global Goals for Sustainable Development:

SDG 13 ’Climate action’
Take urgent action to combat climate change and its impacts.


Do you want to know more about the project and what we can do for you? Please, contact us.

Kristian Sørensen

Senior Adviser, MA

Mobil: +45 24 60 23 41

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