Eco-friendly behaviour saves energy and money
Reference: Glostrup Municipality
How do you minimize energy consumption without conducting large investments? With a campaign focusing on eco-friendly behaviour.
Viegand Maagøe has developed a campaign to boost eco-friendly behaviour at Glostrup city hall and library in cooperation with the municipality.
How we completed the assignment
The campaign at Glostrup city hall and library lasted four weeks and included six buildings. Viegand Maagøe was responsible for the external communication of the campaign and developed the concept of the campaign.
The most important participants were the key employees appointed from each of the six buildings. During the campaign they met and discussed new initiatives and ideas, and they competed against each other for the greatest energy savings.
At the entrance of each building employees could monitor their energy consumption daily on a display. The campaign was presented through internal stories on the intranet and press releases were issued to local newspapers. Other nudging tools were put in motion like chocolate and posters as practical tools to influence behaviours.
Our energy experts conducted nightly inspections inside all six buildings as part of the campaign. In combination with employee ideas and engagement during the campaign, more than 60 proposals for how to improve and save more energy were submitted.
At the end of the campaign the municipality of Glostrup proved that behaviour saves energy if said behaviour is sustainable. The six buildings saved in average 9,500 kWh of electricity during the campaign.
ca. 19,000 DKK during the campaign.
ca. 250,000 DKK annually.
ca. 1,000 DKK pr. employee, annually.
Some savings were due to technical initiatives uncovered in the process, for instance, adjustment of the ventilation in the library. Most savings were, however, due to change in behaviour. So, eco-friendly behaviour saves energy.