Norliv Foreningen - Case

Communication for new mental health foundation

Reference: Norliv/Velliv

How do you set the tone for a new mental health foundation when focus is on a societal taboo? With an ambitious plan for communication and focus on execution.

Viegand Maagøe assisted the pension company Norliv (today Velliv Foreningen) with a number of initiatives, including communication strategy, digital platform, press and SoMe.

How we completed the assignment

In close cooporation with the newly created secretariat in the company, Viegand Maagøe solved several tasks regarding digital communication about mental health.

The project included:

  • Developing a more user-friendly website
  • Establishing channels on social media and creating content
  • Developing and executing a communication strategy
  • Analysing stakeholders and insights
  • Planning, developing and execution of press releases and stories about mental health
  • Improving and arranging meetings for members
  • Producing physical materials such as folders for members and an annual report
  • Advising about the development of an application system.
Velliv

Reference: Norliv/Velliv

Contract period: 2017 - 2018

Results

Norliv/Velliv has had a successful start with positive attention in the press (Berlingske and FinansWatch e.g.) and from the stakeholders when the organisation opened for applications.

5 time as many visitors online

In six months we obtained strong gains for Norliv:

  • Up to 5 times as many visitors on the website (from around 4.000 monthly up to 15-20.000)
  • 1/3 more subscribers (from 15.546 to 20.492)
  • 6 times as many subscribers for the newsletter for professional experts (from 96 to 575).

With a solid basis for communication on digital and analogue platforms Velliv Foreningen was well prepared for opening up for the first applications and engage in conversations with the press and stakeholders.

Global Goals

The project contributes to the 17 Global Goals for Sustainable Development:

SDG 3 ’Good health and well-being’
Ensure healthy lives and promote well-being for all at all ages

Contact

Do you want to know more about the project and what we can do for you? Please, contact us.

Marianne Hartz Thomas

Partner, Head of communication and digital solutions, Journalist, MBA

Mobil: +45 24 83 23 63

Examples of other cases

Media coverage makes CO2 reductions

The Danish Energy Agency

TV2
Communication and digital

Municipalities make CO2 emission accounts

Realdania & the Danish Energy Agency

Energi- og CO2-regnskabet
Communication and digital

Green Transition in Heavy Industry

The Danish Energy Agency

Grøn Industrianalyse
Data and analysis

Energy Labels Result in Energy-Savings

EU Commission

Data and analysis

Energy check-up shows the way to streamlining

Lactosan A/S

lactosan energisyn
Data and analysis

International Strategy for Energy Company

Danish energy company (anonymous)

strategi international wind power energy
Strategy

Energy renovations made easy for homeowners

The Danish Energy Agency

Communication and digital

Podcasts strengthen communication

Industriens Fond

Klimaklar SMV podcast
Communication and digital

Energy savings in agriculture

Danish Energy Agency

Energihøsten case
Communication and digital

Electrification of the Food Industry

The Confederation of Danish Industry

elektrificering af fødevareindustrien
Strategy

Campaign makes CO2 reductions

The Danish Energy Agency

kampagne om CO2
Communication and digital

Legislation Secures Sustainable Electric Cars

The European Commission

elbiler lovgivning electric cars batteries
Data and analysis

Advisory service leads to energy savings in private households

The Danish Energy Agency

Energirådgivning-Case-top energy savings private households
Communication and digital

Climate and total economy go hand in hand

The Ministry of Environment of Denmark

Bæredygtige produkter viegand maagøe grøn omstilling
Data and analysis

NAMA for the sugar sector in Mexico

UNEP-DTU

Sukkersektor Mexico Case-top
Strategy

Agreement scheme for energy-intensive industry in Ukraine

The energy agencies of Denmark and Ukraine

Aftaleordning energieffektivisering Ukraine - Case-topbillede
Economics and finance

Energy optimization through pinch-analysis

AAK Denmark A/S

AAK Viegand Maagøe
Data and analysis

Supervision of eco-design and energy labeling

The Danish Energy Agency

Strategy

Calculator for circular lunches

Able

able frokost cirkulær økonomi
Data and analysis

7 documents become 1

The Danish Energy Agency

Energisynsvejledning
Communication and digital

The future of municipal climate plans

Several municipalities

Kommune Klimaplaner Lejre
Communication and digital

Using Big Data for energy savings

Høje-Taastrup Municipality

Big Data Høje-Taastrup-case-top
Data and analysis

Audit of 50 buildings led to energy savings

Københavns Ejendomme

KØbenhavns Kommune -energigennemgang af bygninger
Data and analysis

CE: The path to a sustainable construction site

TL Byg

TL BYG bæredygtigt
Data and analysis

Website: Plastikviden.dk

The Danish Environmental Protection Agency

plastikviden plastik nationale plastikcenter
Communication and digital

Helps Irish market surveillance

The Sustainable Energy Authority of Ireland

Irland Markedstilsyn Energi
Data and analysis

Energy optimization at Viking Malt

Viking Malt

Viking Malt Energioptimering
Technical support

New metering structure to reduce tax-costs

VEKS

Køge Kraftværk VEKS energi district heating metering
Data and analysis

District heating from waste heat

CP Kelco

heating varmepumpe fabrik CP Kelco
Data and analysis

Analysis gives DGNB points

DEKO

DEKO CIRKULÆR ØKONOMI
Data and analysis

Climate Strategy = Competitive Edge

The Danish Industry Foundation

Klimaklar SMV klimastrategi smv'er
Communication and digital

Web solution for energy savings

The Danish Energy Agency

SparEnergi-Case-top
Communication and digital

Indoor climate in schools

Municipality of Hvidovre

Hvidovre Kommune - indeklima case top
Strategy

CE: Analyses for sustainable film and TV

Vision Denmark and Producentforeningen

bæredygtig film tv
Data and analysis

Platform for renewable energy in Ukraine

The energy agencies of Denmark and Ukraine

Investeringsplatform Ukraine - Case-topbillede
Communication and digital

Heat pump

Novozymes A/S and HOFOR A/S

Overskudsvarme HOFOR Novozymes Viegand Maagøe Waste heat
Data and analysis

Sustainable sanitation services in Lusaka

International Finance Corporation (World Bank)

Spildevandshåndtering Lusaka Case-top
Strategy

Advisory about EU ETS

Skjern Paper

Strategy

Waste management in Jamaica

International Finance Corporation (World Bank)

Jamaica-case-topbillede
Economics and finance

Energy savings at children's level

The Municipality of Gentofte

Communication and digital

Greenhouse gas inventory for municipalities

Hørsholm Municipality

Klimakommune Hørsholdm Case-top
Communication and digital

Campaign for CPH

Copenhagen Municipality

København luft kampagne ren luft redder liv
Communication and digital

CO2 calculator boosts sales

Ingemann Components

CO2-beregner booster bæredygtig belysning
Strategy

Recycling of household plastic

Dansk Affaldsminimering

Dansk Affaldsminimering - case-top
Data and analysis

Green transition in Vietnam

The Danish Energy Agency and the Ministry of Industry and Trade of Vietnam

Economics and finance

Circular businesses via website

The Danish Environmental Protection Agency

cirkvirk-Case-top
Communication and digital

Branding for LED company

Nordic Business Light

Nordic Business Light case
Communication and digital

Spreading awareness about allotment

EUDP (The Danish Energy Agency)

EUDP-Case-top
Communication and digital

Website and Brand for Energy Fund

International Finance Corporation (World Bank)

EEF - Case
Communication and digital

Heat pump uses district heating

Høje Taastrup District Heating

Høje Taastrup fjernvarme
Data and analysis

Analysis: Energy requirements and renovation of buildings

The Danish Energy Agency

Data and analysis

Behaviour saves energy in Glostrup Municipality

Glostrup Municipality

Glostrup Kommune case
Communication and digital

Symbiosis Solution with biomass

DuPont

dupont biomasse biomass
Data and analysis