Norliv Foreningen - Case

Structured Communication for New Mental Health Foundation

Reference: Norliv/Velliv

How do you set the tone for a new mental health foundation when the focus is on a societal taboo? With an ambitious plan for communication and a focus on execution.

Viegand Maagøe assisted the pension company Norliv (today Velliv Foreningen) with a number of initiatives, including communication strategy, digital platform, press and SoMe

How we solved the task

In close cooporation with the newly created secretariat in the company, Viegand Maagøe solved several tasks regarding digital communication.

The project included:

  • Developing a more user-friendly website
  • Establishing channels on social media and creating content
  • Developing and executing a communication strategy
  • Analysing stakeholders and insights
  • Planning, developing and execution of press releases and stories about mental health
  • Improving and arranging meetings for members
  • Producing physical materials such as folders for members and the annual report
  • Advising about the development of an application system.

Reference: Norliv/Velliv

Contract period: 2017 - 2018


Norliv/Velliv has had a successful start with positive attention in the press (Berlingske and FinansWatch e.g.) and from the stakeholders, when the organisation opened for applications.

5 time as many visitors online

In six months we obtained strong gains for Norliv:

  • Up to 5 times as many visitors on the website (from around 4.000 monthly up to 15-20.000)
  • 1/3 more subscribers (from 15.546 to 20.492)
  • 6 times as many subscribers for the news mail for professional experts (from 96 to 575).

With a solid basis for communication on digital and analogue platforms Velliv Foreningen was well prepared for opening up for the first applications and enter into dialogue with the press and stakeholders.

Global Goals

Contributes to the UN Global Goals

The project contributes to the 17 Global Goals for Sustainable Development:


Do you want to know more about the project and what we can do for you? Please, contact us.

Marianne Hartz Thomas

Partner, Head of communication and digital solutions

Mobil: +45 24 83 23 63

Examples of other cases

Advisory service leads to energy savings in private households

The Danish Energy Agency

Energirådgivning-Case-top energy savings private households
Communication and digital

Analysis: Energy requirements and renovation of buildings

The Danish Energy Agency

Data and analysis

Audit of 50 buildings led to great savings

Københavns Ejendomme

KØbenhavns Kommune -energigennemgang af bygninger
Data and analysis

International Strategy for Energy Company

Danish energy company (anonymous)

strategi international wind power energy

Circular businesses via website

The Danish Environmental Protection Agency

Communication and digital

Eco-friendly behaviour in Glostrup Municipality

Glostrup Municipality

Glostrup Kommune case
Communication and digital

Waste management in Jamaica

International Finance Corporation (World Bank)

Data and analysis

Website and Brand for Energy Fund

International Finance Corporation (World Bank)

EEF - Case
Communication and digital

Legislation Secures Sustainable Electric Cars

The European Commission

elbiler lovgivning electric cars batteries
Data and analysis

Greenhouse gas inventory for municipalities

Hørsholm Municipality

Klimakommune Hørsholdm Case-top
Communication and digital

Branding for LED company

Nordic Business Light

Nordic Business Light case
Communication and digital

New metering structure to reduce tax-costs


Køge Kraftværk VEKS energi district heating metering
Data and analysis

Platform for renewable energy in Ukraine

The energy agencies of Denmark and Ukraine

Investeringsplatform Ukraine - Case-topbillede
Communication and digital

Using Big Data for energy savings

Høje-Taastrup Municipality

Big Data Høje-Taastrup-case-top
Data and analysis

Indoor climate in schools

Hvidovre Municipality

Hvidovre Kommune - indeklima case top

Scheme for energy-intensive industry in Ukraine

The energy agencies of Denmark and Ukraine

Aftaleordning energieffektivisering Ukraine - Case-topbillede
Data and analysis

Symbiosis Solution with biomass


dupont biomasse biomass
Data and analysis

Sustainable sanitation services in Lusaka

International Finance Corporation (World Bank)

Spildevandshåndtering Lusaka Case-top
Data and analysis

Web solution for energy savings

The Danish Energy Agency

Communication and digital

Heat pump

Novozymes A/S and HOFOR A/S

Overskudsvarme HOFOR Novozymes Viegand Maagøe Waste heat
Data and analysis

Green transition in Vietnam

The Danish Energy Agency and the Ministry of Industry and Trade of Vietnam

Data and analysis

Recycling of household plastic

Dansk Affaldsminimering

Dansk Affaldsminimering - case-top
Data and analysis

Municipalities make CO2 emission accounts

Realdania & the Danish Energy Agency

Energi- og CO2-regnskabet
Communication and digital

District heating from waste heat

CP Kelco

heating varmepumpe fabrik CP Kelco
Data and analysis

NAMA for the sugar sector in Mexico


Sukkersektor Mexico Case-top
Data and analysis

Energy savings in agriculture

Danish Energy Agency

Energihøsten case
Communication and digital

Supervision of ecodesign and energy labeling

The Danish Energy Agency