Norliv Foreningen - Case

Structured Communication for New Mental Health Foundation

Reference: Norliv/Velliv

How do you set the tone for a new mental health foundation when the focus is on a societal taboo? With an ambitious plan for communication and a focus on execution.

Viegand Maagøe assisted the pension company Norliv (today Velliv Foreningen) with a number of initiatives, including communication strategy, digital platform, press and SoMe

How we solved the task

In close cooporation with the newly created secretariat in the company, Viegand Maagøe solved several tasks regarding digital communication.

The project included:

  • Developing a more user-friendly website
  • Establishing channels on social media and creating content
  • Developing and executing a communication strategy
  • Analysing stakeholders and insights
  • Planning, developing and execution of press releases and stories about mental health
  • Improving and arranging meetings for members
  • Producing physical materials such as folders for members and the annual report
  • Advising about the development of an application system.
Velliv

Reference: Norliv/Velliv

Contract period: 2017 - 2018

Results

Norliv/Velliv has had a successful start with positive attention in the press (Berlingske and FinansWatch e.g.) and from the stakeholders, when the organisation opened for applications.

5 time as many visitors online

In six months we obtained strong gains for Norliv:

  • Up to 5 times as many visitors on the website (from around 4.000 monthly up to 15-20.000)
  • 1/3 more subscribers (from 15.546 to 20.492)
  • 6 times as many subscribers for the news mail for professional experts (from 96 to 575).

With a solid basis for communication on digital and analogue platforms Velliv Foreningen was well prepared for opening up for the first applications and enter into dialogue with the press and stakeholders.

Global Goals

Contributes to the UN Global Goals

The project contributes to the 17 Global Goals for Sustainable Development:

Contact

Do you want to know more about the project and what we can do for you? Please, contact us.

Marianne Hartz Thomas

Partner, Head of communication and digital solutions

Mobil: +45 24 83 23 63

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