Podcasts create identification and strengthen the depth of communication
Reference: Industriens Fond
Podcasts are eminent for creating a personal space with listeners and going in depth with a theme. At Viegand Maagøe, we use the audio medium to bring our clients’ messages even closer to their target group.
How we completed the assignment
Sustainability is not just a matter for the country’s largest companies.
Denmark is known to have a broad and lush undergrowth of small and medium-sized enterprises that contribute to the innovative growth that pushes our society forward.
But global, green trends place new demands on companies. A new podcast series produced by Viegand Maagøe for Industriens Fond holds the companies’ hand and shows them how they can become part of the green transition.
The podcast Klimaklar SMV describes during the course of 7 episodes the journey from green novices to trained climate communicators.
Listen to Klimaklar SMV here
The recordings are from the podcast which is in Danish.
Klimaklar SMV is a project that offers SMEs a new advisory course that strengthen growth and competitiveness through carbon emissions calculation, climate strategy and climate communication.
Behind the project are Fremstillingsindustrien, Dansk Industri and Industriens Fond in cooperation with competent partners: Axcelfuture, Global Compact Network Denmark, Aalborg Universitet and Viegand Maagøe.
The podcast series has contributed to the great attention around Klimaklar SMV that the project has. The podcasts take the listeners right into the heart of the production companies and create a fascination and identification that traditional communication cannot.
The podcast has also strengthened the Industriens Fond’s communication profile and testifies that the client continuously develops their communicative skills.
Viegand Maagøe is currently developing and producing new podcast series for a number of different clients. All with a focus on green transition.