Energirådgivning-Case-top energy savings private households

Advisory Service Leads to Energy Savings in Private Households

Reference: The Danish Energy Agency

How do you help private housholds save energy? By turning what seems like complex decisions into easy step-by-step decisions and by meeting the citizens at eye level.

In a partnership with Transition, Viegand Maagøe have developed a campaign for The Danish Energy Agency, that promotes energy savings through advisory service at public meetings and via Facebook, email and telephone.

How we solved the task

We used our core competence – communicating complex and technical content into simple and action-oriented copy. The aim is to make it easy for citizens to start energy optimizing and renovating their homes.

The campaign includes the following activities:

  • Public meetings about energy optimisation in cooperation with the municipality
  • New folders with information about the most obvious solutions for energy savings
  • Impartial and free of charge advising about energy savings via email and telephone
  • Advising and involvement on Facebook.
The Danish Energy Agency

Reference: The Danish Energy Agency

Contract period: 2016 - 2019


Since 2016 we have participated in more than 100 public meetings in 48 municipalities with an average of 62 attendees pr. meeting.

10 mio. kWh saved

The effort is estimated to have saved around 10 mio. kWh annually in the houses. Additionally, ~20 mio. kWh annually can be saved if planned projects are completed. 

An evaluation with questionnaire among the attendees at the public meetings shows that:

  • 95 % were satisfied or very satisfied
  • 42 % have completed one or more energy optimisations six months after attending the meeting

From the beginning we have dealt with more than 5.000 requests via email and telephone with a high user satisfaction rate. In 2017 we established a Facebook-page for advisory requests. The Facebook-page is used to answer questions from citizens and to post relevant content based on the campaign’s messages.

Global Goals

Contributes to the UN Global Goals

The project contributes to the 17 Global Goals for Sustainable Development:


Do you want to know more about the project and what we can do for you? Please, contact us.

Kristian Sørensen

Senior Adviser, MA

Mobil: +45 24 60 23 41

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