Dansk Affaldsminimering - case-top

Recycling of Household Plastic

Reference: Dansk Affaldsminimering

How do you create a commercial breakthrough for recycling household plastic in Denmark? With a circular business model.

Viegand Maagøe has assisted Dansk Affaldsminimering in executing such business model. Currently, Dansk Affaldsminimering is the only Danish recycler of household plastic.

How we completed the assignment

In Denmark, it is against the law to burn sorted household plastic. Until now, the recycling options for this fraction of waste has not existed. Which is why, Danish waste handlers have been forced to export around 200.000 tons of plastic annually.

Dansk Affaldsminimering is the first company to utilize this resource commercially. Viegand Maagøe has in cooperation with Dansk Affaldsminimering obtained extended knowledge about the obstacles, the profits, and the environmental impacts as well as the potentials for using household plastic as a resource.

Around 500,000 tons of plastic

are produced every year in Denmark

and less than 10 % gets recycled

Viegand Maagøe have:

  • created an overview of energy consumption, materials, and resources
  • quantified the environmental impacts connected to recycling household plastic
  • converted the results into promotional material
  • developed a five-year strategical road map
  • developed a circular business model.
Dansk Affaldsminimering

Reference: Dansk Affaldsminimering

Contract period: 2019


Dansk Affaldsminimering can solve a huge waste issue in Denmark and while simultaneously replace the production of great amounts of new and polluting plastic with a cleaner alternative.

Around 2.5 kg of CO2

is being saved by the society for every kilogram of plastic being recycled

With our assistance, Dansk Affaldsminimering can invest in a plant that will make them suppliers of compounded plastic products. These products will be fully competitive with newly produced plastic. This will bring Dansk Affaldsminimering a great step closer to the aim of making Danish household plastic 100 % recyclable.

With Viegand Maagøe’s assistance, Dansk Affaldsminimering has:

  • a clear plan of investments for the next five years
  • a more explicit message on CO2 savings
  • calculations that support their message.
Global Goals

The project contributes to several of the 17 Global Goals for Sustainable Development

SDG 12 ‘Responsible consumption and production’
Ensure sustainable consumption and production patterns.

SDG 13 ‘Climate action’
Take urgent action to combat climate change and its impacts.


Do you want to know more about the project and what we can do for you? Please, contact us.

Annette Gydesen

Chief Adviser, MSc in Engineering

Mobil: +45 31 75 17 06

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