kampagne om CO2

Targeted campaign reduces CO2 in companies

Reference: The Danish Energy Agency

New allotment for projects that save energy in companies got many applications despite short deadline. Viegand Maagøe stood for the launch of The Danish Energy Agency’s ”Erhvervspulje” (“Business Pool”).

How we completed the assignment

The Danish Energy Agency wished to launch the new ”Erhvervspulje” which gives allotment for energy saving projects in production, retail and service companies.

The pool changes the terms for allotment application significantly when compared to previous arrangements. Viegand Maagøe was requested to spread awareness about the allotment and contribute in helping companies getting to apply.

Our strategy was to reach out to the target audience through multiple channels to ensure maximal level of awareness:

  • Direct Mail
    Sent to the country’s 800 greatest companies wuth climate minister Dan Jørgensen as sender
  • Newsletter
    Cooperation with the target audience’s own organizations made it possible for the companies to be exposed to the message in newsletters from DI, Dansk Erhverv and Landbrug & Fødevarer
  • Press
    The story about the allotment was given in business media
  • LinkedIn posts
    Segmented posts and advertising via LinkedIn

As part of the effort we executed a motion graphic about the ”Erhvervspulje” and ensured in cooperation with SparEnergi’s editorial staff the integration with SparEnergi.dk/erhvervstilskud.

The awareness effort was followed up with guiding messages through webinars, fact sheets  and case descriptions.

Reference: The Danish Energy Agency

Contract period: 2020


With short notice the launch of the “Erhvervspulje” was advanced with 3 months and it was only possible to apply for just 2 weeks. Still, it succeeded in getting the message out with the targeted campaign about CO2.

The Danish Energy Agency received:
  • More than 200 applications
  • Applications coming up to more than 145 m. DKK.
  • That is the equivalent of 75 % of the pool

Viegand Maagøe is still responsible for the communication about the “Erhvervspulje” for the Danish Energy Agency to ensure awareness and as many applications as possible.

"We are very satisfied with the great interest in the "Erhvervspulje" in the first round of applications.”
Deputy director Stig Uffe Pedersen
The Danish Energy Agency
Global Goals

The project contributes to the 17 Global Goals for Sustainable Development:

SDG 7 ’Affordable and Clean Energy’
Ensure access to affordable, reliable, sustainable, and modern energy.

SDG 8 ’Decent jobs and economic growth’
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

SDG 12 ‘Responsible consumption and production‘
Ensure sustainable consumption and production patterns.


Do you want to know more about the project and what we can do for you? Please, contact us.

Kasper Egeberg

Senior Project Manager, Digital development and analyses, Cand.comm.

Mobil: +45 22 58 09 75

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