The Danish Energy Agency has now one simple guide on energy check-ups

Reference: The Danish Energy Agency

How do you most effectively inform about energy check-ups in big companies? With a simple and user-friendly guide.

Viegand Maagøe has helped The Danish Energy Agency to cut their guide about energy check-ups down to one simple guide instead of seven documents aimed at three different target audiences.

The Danish Energy Agency wished to cut down a range of documents detailing energy check-ups to one collective guide in order to i.a. help companies that are obligated to energy check-ups.

How one simple guide came about

Viegand Maagøe gave the assignment to a little group of three which consisted of an energy check-up expert, a communications consultant and a graphic designer.

There were multiple challenges in the assignment:

  • Ensuring a concise dissemination for readers with different motivations
  • Combining documents with partially overlapping information to different target audiences in a way that makes sense for everyone
  • Making the information in a logical order

The expert went through the existing documents and wrote raw text for the guide from a ”What does the company need to know first off?”. The communications consultant went through the material and made one simple and user-friendly guide. Then the graphic designer made a layout based on the client’s wishes and design manual for the guide.

The Danish Energy Agency

Reference: The Danish Energy Agency

Contract period: 2020

A simple guide right on time

The guide was ready on time. The product is a simple and holistic guide in energy check-ups.

7 documents become 1

on the website of The Danish Energy Agency.

With a new guide, all target audiences can use the same document. The companies do not have to look for necessary information in illogical places.

The Danish Energy Agency therefore delivers a better guide for the companies and thus expects less questions and enquiries by email and phone.

Global Goals

The project contributes to the 17 Global Goals for Sustainable Development:

SDG 7 ’Affordable and Clean Energy’
Ensure access to affordable, reliable, sustainable, and modern energy.

SDG 12 ‘Responsible consumption and production‘
Ensure sustainable consumption and production patterns.


Do you want to know more about the project and what we can do for you? Please, contact us.

Jakob Volf

Jakob Volf

Senior Adviser, Journalist

Mobil: +45 31 75 17 17