EEF - Case

Website and Brand Identity for a Ukrainian Energy Fund

Reference: International Finance Corporation (World Bank)

How do you motivate Ukrainian house owners to generate energy efficient homes? This will a new, international supported energy fund help with, throughout the country.

Viegand Maagøe has developed a website and a brand identity.

How we solved the task

Viegand Maagøe has developed a website and a brand identity for the new Energy Efficiency Fund. The fund is the World Bank’s initiative in order to help Ukrainian house owners to act energy efficient, similar to the rest of EU.

The website will be the Ukrainians’ entrance to support and guidance regarding energy improvements. The website was a challenge since it targets both Ukrainians and a number of partners in the project, including:

  • The Ministry of Regional Development, Construction, Housing and Communal Services of Ukraine
  • The Ukrainian Vice Prime Minister
  • The German Development Organization
  • The World Bank
  • EU
  • FN

The object of the brand was to express transparency and innovation.

To come up with a strong brand everyone can support, we arranged several workshops with partners and representants for the target group, in Kiev. We also gathered empirical knowledge through focus group interviews and local collaborating partners.

Based on this, we developed test designs, which helped us to create the final brand and website.

International Finance Corporation (World Bank)

Reference: International Finance Corporation (World Bank)

Contract period: 2018 - 2019


Viegand Maagøe developed four elements:

design = coherence

The design holds the projects partner together without compromising regarding shapes, colors, and tone of voice.

Today, the Energy Efficiency Fund has a modern brand which hits the target group.

Global Goals

The project contributes to the Global Goals for Sustainable Development

SDG 13 ‘Climate action’

Take urgent action to combat climate change and its impacts.


Do you want to know more about the project and what we can do for you? Please, contact us.

Marianne Hartz Thomas

Partner, Head of communication and digital solutions

Mobil: +45 24 83 23 63