SparEnergi-Case-top

Web Solution Helps Danes Save Energy

Reference: The Danish Energy Agency

How do you get consumers, businesses, and authorities to save energy? With the right web solution.

Viegand Maagøe communicates energy savings for the Danish Energy Agency.
The task includes developing, editing, and branding the website SparEnergi.dk.

How are we solving the task?

Viegand Maagøe has a unique set of qualifications to manage a project like this. Our communications team deals with the project in close collaboration with professional experts from the Danish Energy Agency.

Viegand Maagøe is the web editor at SparEnergi.dk. We manage:

  • content development and quality assurance
  • user statistics, user tests, and optimization
  • branding through other channels, such as:
    – strategic collaborations
    PR
    – newsletters
    – Facebook
    – online advertising
    – public meetings.

Newsletter:
+9,000 subscribers

We have editorial meetings with the Danish Energy Agency every other week. Additionally, we have developed a network of professional experts within the Danish Energy Agency. The experts participate in the planning and quality assurance of the website on a regular basis.

Reference: The Danish Energy Agency

Contract period: 2013 - 2018 (Viegand Maagøe), 2018 - nu (Viegand Maagøe & Nordlid)

Results

SparEnergi.dk is the best source for information regarding how to save energy. The website has user friendly content of high professional quality. SparEnergi.dk is both for consumers, businesses, and authorities.

SparEnergi.dk
1 mill. page views annually

With our communications strategy, SparEnergi.dk reaches a wider public through for instance Facebook, media coverage, and public events.

We deliver a quarterly report of site performance based on KPIs with key numbers and suggestions for adjustments.

Visit SparEnergi.dk

Global Goals

The project contributes to the UN Global Goals:

SDG 13 “Climate action”
Take urgent action to combat climate change and its impacts.

Contact

Do you want to know more about the project and what we can do for you? Please, contact us.

Annika Laybourn

Senior Specialist, Online communication and usability

Mobil: +45 28 19 00 62