Web Solution Helps Danes Save Energy
Reference: The Danish Energy Agency
Viegand Maagøe communicates energy savings for the Danish Energy Agency.
The task includes developing, editing, and branding the website SparEnergi.dk.
How are we solving the task?
Viegand Maagøe has a unique set of qualifications to manage a project like this. Our communications team deals with the project in close collaboration with professional experts from the Danish Energy Agency.
Viegand Maagøe is the web editor at SparEnergi.dk. We manage:
- content development and quality assurance
- user statistics, user tests, and optimization
- branding through other channels, such as:
– strategic collaborations
– PR
– newsletters
– Facebook
– online advertising
– public meetings.
Newsletter:
+9,000 subscribers
We have editorial meetings with the Danish Energy Agency every other week. Additionally, we have developed a network of professional experts within the Danish Energy Agency. The experts participate in the planning and quality assurance of the website on a regular basis.
Reference: The Danish Energy Agency
Contract period: 2013 - 2018 (Viegand Maagøe), 2018 - nu (Viegand Maagøe & Nordlid)
Results
SparEnergi.dk is the best source for information regarding how to save energy. The website has user friendly content of high professional quality. SparEnergi.dk is both for consumers, businesses, and authorities.
SparEnergi.dk
1 mill. page views annually
With our communications strategy, SparEnergi.dk reaches a wider public through for instance Facebook, media coverage, and public events.
We deliver a quarterly report of site performance based on KPIs with key numbers and suggestions for adjustments.
