Pernille Yding Fredslund is a new partner at Viegand Maagøe

· Communication and change management
Ny partner i Viegand Maagøe

She is the head of Viegand Maagøe’s digital team and, as part of the partner group, will help strengthen efforts in the digital field.

Pernille Yding Fredslund has become a partner at Viegand Maagøe. She heads the digital department, which she has led since its establishment in 2022.

“I’m honoured by the trust placed in me becoming a partner in a company with a strong purpose and which is rapidly evolving and at the forefront in terms of consulting and green transition,” she says.

CEO and partner Søren Eriksen sees the addition of Pernille Yding Fredslund as a natural expansion of the partner group.

“Pernille brings a digital agenda that is crucial to our company’s strategy in the coming years, and she and her team have already demonstrated the immense potential in this area. She has rapidly developed our digital efforts and significantly strengthened our competencies in the field. This enhances both our business and our ability to solve even more types of tasks for private and public clients,” he says.

Digital Interdisciplinary Work

Since 2006, Viegand Maagøe has handled digitalization projects for clients at home and abroad, but the effort was truly streamlined with the establishment of the digital department, which today both drives and contributes to a wide range of interdisciplinary projects.

For Pernille Yding Fredslund, it is a clear picture that digital solutions have the potential to be the strongest accelerator for the green transition.

“Digitalization supports and streamlines our work in many ways. User-friendly tools allow us to disseminate knowledge and expertise with fewer resources and help even more people engage in active climate action. Technology helps us gain an overview of large amounts of data and identify patterns that would otherwise require significant effort to detect. This allows us to qualify our insights and advice and help streamline the green transition,” she says.

Pernille Yding Fredslund has been with Viegand Maagøe twice. Her first employment was in 2011-2012, and she returned in 2022 after a period of employment in other companies.

Read the profile: Pernille stepped into her childhood in Zambia, loves poetry, and was involved in developing Denmark’s first music streaming service

Boliganalysen comes in 3rd place at the Danish Digital Award

· Communication and change management, Data and analysis
Boliganalysen Danish Digital Award 23

On Friday, we won the bronze medal for our work on the digital tool, Boliganalysen.

And we are really proud of it! We were nominated for Danish Digital Award in the category “Public Sector and Government – Tech Development.” The award was given based on the following justification:

“Boliganalysen is an intelligent and personalized digital tool for homeowners in Denmark, whereby the Danish Energy Agency has made carbon footprint reductions easy and practicable. Moreover, the platform encourages municipalities to create campaigns targeting local citizens, thereby increasing relevance and effectiveness.”

With Boliganalysen, it is possible for municipalities to create segmented communication all the way down to specific buildings using the platform’s sorting tool. After segmenting the target audience, they can send tailored messages regarding, for example, assistance when converting to a new heating system.

Boliganalysen is freely available to all Danish municipalities and is operated and developed by the Danish Energy Agency. The tool was developed in collaboration with Middelfart Kommune, Høje-Taastrup Kommune, Lolland Kommune, KL, Realdania, and Bolius. Viegand Maagøe has been responsible for the daily operations and development since the initial sketches.

The Danish municipalities have referred to Boliganalysen as the “weapon of mass reduction” because it is one of the best tools for reducing Denmark’s CO2 emissions. 40% of the country’s energy consumption is used for heating buildings, and the majority of our energy consumption comes from fossil fuels. We can do better.

The Danish Digital Award aims to reward and showcase the most inspiring, effective, and well-executed digital work that develops or supports a company’s or organization’s business activities. We have been working on Boliganalysen since 2018 and are proud to see our efforts being recognized.

Pernille Yding Fredslund has been the project leader for Boliganalysen since 2022 when she joined Viegand Maagøe as the Head of Digital.

“It is a project that is very close to my heart because it actually makes a difference for the employees of the municipalities working with climate activities. With this platform, we have made their daily work easier. And the Danish citizens will receive tailored information on saving energy.'”

Watch the case video of Boliganalysen

Viegand Maagøe a finalist in EY Entrepreneur of the Year (DK)

· Communication and change management, Data and analysis, Economics and finance, Policy and regulation, Strategy, Technical support

Lately, our work with climate change mitigation has been getting more attention. The green transition is and should be at the top of the world’s agenda, and this year we mad the finals for the EY Entrepreneur of the Year in Sustainability.

Even though we did not win, we are proud to have been selected – especially because EY recognizes not just growth but entrepreneurship that creates long term value with a positive impact on the world. This is in sync with our ambition to continue our focus on advising about sustainability and ESG.

Some of our latest and most noteworthy projects are Klimaklar SMV, preparing the Confederation of Danish Industry’s annual summit, and working with the electrification of the food industry. This increased attention has resulted in the rapid growth of our company; just this year, we have welcomed more than 35 new colleagues.

What is EY Entrepreneur of the Year?

EY describes the award as

a unique global programme that recognises entrepreneurial achievement among individuals and companies that demonstrate vision, leadership and success — and work to improve the quality of life in their communities, countries and around the world.

Integral to the award is the focus on more than just the financial bottom line, as the entrepreneur’s actions are assessed as well. Internal values, visionary management, and social engagement are all part of the evaluation.

The award show for 2022 took place on November 24th in Copenhagen.