Involve the users and get a better product
A piece of advice: Never be too busy to involve users in both the conceptual and development phases. You’ll undoubtedly get a better product out of it. Begin by clarifying the target audience’s needs in the early concept phase both here and later there are several advantages to be gained by checking with users if you’re on the right track. For instance, user-testing a prototype of a digital solution.
We assist you in figuring out precisely what you need. User testing and analysis can sound like big endeavours, but that’s not always necessary. We tailor tests and analyses based on existing knowledge and data, ensuring that we gain the necessary insights into both users and their desires/needs, as well as your concepts or specific solutions, without wasting time.
We conduct both qualitative and quantitative user analyses – and we’re also happy to assist you in using the insights gained as a foundation for developing tailored content that resonates with your target audiences.
- User testing of websites, apps, etc., e.g., thinking-aloud tests
- Digital analyses of, for example, usage patterns on websites and social media
- Focus groups and in-depth interviews
- Questionnaire surveys
- Observation and behavioural analysis of target audiences
- Recommendations for further work
