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Green Claims: EU puts green claims under scrutiny

Green Claims is the EU's fight against greenwashing, and a directive that aims to ensure that companies do not unjustifiably adorn themselves with green feathers.

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Climate communication: Being green can feel overwhelming – and you need to communicate that

Greenwashing is challenging Danish companies. We take stock with a key recommendation for companies: Slow down and give room for doubt.

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Climate communication with the DIVE model

The DIVE model aims to help companies and organizations achieve effective climate communication and marketing without accusations of greenwashing. DIVE is built on 4 pillars: Data, Insight, Tools and Effect.

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