kommunikationstrategi og plan

Sustainable communication strategy and plan

A busy routine or the fear of greenwashing can lead companies to be cautious about green communication. However, in the future, your green profile will be crucial for customers, suppliers, and especially employees.

Get off to a great start with a communication strategy and communication plan that translates your business strategy into a sustainable narrative, anchored in elements such as your carbon footprint. We are here to assist you in achieving this goal:

  • We can assist you every step of the way – from strategy to execution.
  • We know the rules, so we avoid greenwashing while simultaneously conveying the right and well-documented messages.
  • We know which data we need when planning the communication strategy. If necessary, we can tap into other disciplines within our team, such as structural engineers or sustainability experts, who can verify and potentially document the messages.
Deliverables

Communication strategy

  • Determination of target audiences
  • Development of key messages
  • Development of media strategy

Communication plan

  • Press and social media initiatives, including a description of creative elements
  • Other communication initiatives – external and internal

Reach out to Marianne, who has with extensive expertise in all areas of climate communication, including internal and external communication.

 

Marianne Hartz Thomas

Partner, Head of communication and change management, Journalist, MBA

Mobil: +45 24 83 23 63