Boliganalysen improves the building stock
How can municipalities best create energy improvements in homes? With the right digital tool. We developed Boliganalysen (the Housing Analysis), which in just a few clicks provides information about the potential for energy improvements down to the individual address – and communicates directly to homeowners.
The task
How can the municipality offer citizens knowledge and better conditions for making climate-friendly choices when resources are limited?
It makes sense to cooperate between municipalities and create analytical bases, methods and messages that can be used across municipal borders. It is also a requirement that the workload must be reduced dramatically for municipalities to be able to implement campaigns in practice.
This is where Boliganalysen comes into play: A digital tool that automates most of the legwork necessary to create targeted campaigns that make a municipality attractive to citizens looking for homes with a green profile, good indoor climate and low costs.
Background
We need to reduce our CO2 emissions dramatically in the coming years, and this makes major changes necessary in our homes.
40% of our energy consumption
40 % of our energy consumption 40% of our energy consumption goes to heating buildings, and the majority of our energy consumption comes from fossil fuels. Fortunately, there is technology and knowledge that makes it possible to heat homes efficiently and without the energy consumption becoming a burden on the climate.
The key to drastically cutting our CO2 emissions lies in getting more out of the energy we use in our homes. We do this through energy renovation and switching to more climate-friendly heating.
Municipalities have taken on a leading role
The municipalities' climate officers are aware that the path to active action from homeowners is through factual information and inspiration about their options for achieving massive savings on their heating bills.
An effective information campaign
However, an effective information campaign requires a great deal of effort from the individual municipality, and the challenge of creating professionally well-founded advice is resource-intensive. Experience also shows that if homeowners are to act on information campaigns in practice, it is essential that the information is as personal as possible and hits home very precisely.
How we solved the task
We are developing the digital tool Boliganalysen with a focus on the municipalities' needs to be able to initiate targeted energy improvements.
In the development, we have had a special focus on ensuring that citizens do not feel intimidated or monitored due to the use of data. The goal is to provide homeowners with inspiring insight with a focus on opportunities, sustainability and saved energy costs.
Data insights
Boliganalysen integrates large amounts of data from a number of sources into a simple user interface. It gives users insights into the housing stock, including energy labels, oil boilers, and the age of the properties.
Communication to citizens
Boliganalysen can be used to communicate directly to citizens, both through e-box and with a personalized URL.
This is how Boliganalysen works
Boliganalysen is a digital tool that helps the municipality communicate effectively and in a targeted manner to homeowners about opportunities to save on their energy bills. With Boliganalysen, the municipality's climate employees can target information and inspiration to selected homeowners, e.g. about opportunities to convert to district heating or heat pumps for homeowners with natural gas.
Find the target audience
The municipality's climate workers find relevant recipients with simple analysis tools that draw on a wide range of different public data about the individual houses. This includes basic data about the home, such as information about the size of the house, year of construction, heating type, etc., and then there is data from the house's energy label, which has detailed information about the house's energy status and options for major and minor initiatives that can provide savings for the homeowner. With a map function, climate workers get an overview of the location of the homes, supported by simple options for segmenting based on geographical aspects, so that the campaigns can hit right down to the village, street or house level, if necessary.
Once the climate worker has selected a recipient group, the next step is to fine-tune the messages. Boliganalysen contains complete campaign templates with messages, calculators and campaign elements that the municipality's employees can use as they are offered, or adapt according to needs and purposes.
Tailored assistance
The individual homeowner receives a link to a unique website with content that is carefully tailored to the recipient's housing situation. This could be, for example, an overview of the economics of switching to a more climate-friendly heating system or options for energy-saving renovations such as additional insulation or new energy-efficient windows.
Boliganalysen helps ensure that municipalities reach their climate goals and helps citizens find solutions that not only provide good savings, but in most cases also a more comfortable home.
Big savings
Previously, it could take the municipalities' climate officers up to 14 days to collect data, define a target group and set up, for example, an email campaign. The same task can now be solved well and efficiently in a morning or less – but now with campaign content that is tailored to the individual recipient. What used to be generic messages for one large group have now become individually tailored insights and messages.
With Boliganalysen, the municipalities have been given the opportunity to abandon resource-intensive, generic mass communication in favor of targeted messages and insights that help the individual citizen.
Results
Boliganalysen enables municipalities to assess where they should focus their efforts. With the tool, they can, for example, focus on:
- Homes with poor energy labels
- Homes with oil boilers
- Homes built before a given year
- A specific neighborhood or a single road.
With these insights, you can start a campaign, and Boliganalysen makes it easy. The tool includes templates for e-box letters and individual URLs for homeowners with recommendations that are ready to send.
If a municipality, for example, focuses on oil boilers, homeowners with oil boilers will receive specific guidance including a price estimate. This is possible through integration with tools on the SparEnergi.dk website.
2022
- The municipalities set up 450 campaigns in 2022 and conducted more than 300 data analyses
- The owners of more than 400,000 households received letters with links to unique websites in 2022
- More than 45,000 homeowners visited their unique page in 2022, corresponding to an open rate of 11.25%
Eksempel: Kampagneoversigt
Eksempel: Analyse
