Communication package and PR for Nordic Business Light

How does a new company manage their messages and generate brand awareness? With a strong storytelling and strategic communication. We created a website, storytelling, a LinkedIn page, and PR for Nordic Business Light who delivers lighting solutions to the business industry.

Nordic Business Light was a relatively new company. The company wanted to bring attention to their solutions with LED lighting at CEO level in bigger companies within warehouse, transport logistics, and store chains. Thus, there was a need for professionalizing Nordic Business Light’s communication, defining their brand, and raising brand awareness.

Example: Website for Nordic Business Light

Within a short period of time, Viegand Maagøe delivered a company storytelling, a website, a LinkedIn page, and PR. The development of the company story and the primary messages gave a strong foundation for all their communication, and it created a clear link between the messages:

On the website
On the LinkedIn page
In the press

Tel.: +45 24 83 26 63

mht@viegandmaagoe.dk

Tel.: +45 24 83 26 63

mht@viegandmaagoe.dk

In close collaboration with Nordic Business Light, we started developing the company story and 3 key messages as a starting point for the communication activities. The point was to ensure the consistency of the content and the right messages to the target group.

We developed an entire new website with i.a.:

Design
Layout
Structure
Texts
Infographics
Cases

In addition, we built a LinkedIn page and created a distribution and content strategy.

For PR, we used a traditional press campaign to tell the story of Nordic Business Light and their project about replacing the lighting in 700 COOP stores. The strategy was to utilize the interest in COOP and the news about Denmark’s biggest LED project to date. Moreover, two stories were produced: one story about the technical development in the field of LED and one story about the health impact from invisible flickering light.

Communication package and PR for Nordic Business Light

The task

Website

Infographics

Results

Contact us

Marianne Hartz Thomas

The task

Contact us

Marianne Hartz Thomas

Infographics

How we solved the task