Web Solution Helps Danes Save Energy
We have been the secretariat for the Danish Energy Agency's communication on energy efficiency. The work has included the development, editing and dissemination of SparEnergi.dk.
How we solved the task
We dealt with the project in close collaboration with professional experts from the Danish Energy Agency. As web editor of SparEnergi.dk we managed:
- content development and quality assurance
- user statistics, user tests, and optimization
- branding through other channels, such as:
– strategic collaborations
– PR
– newsletters
– Facebook
– online advertising
– public meetings.
Results
SparEnergi.dk is the best source for information regarding how to save energy. The website has user friendly content of high professional quality. SparEnergi.dk is both for consumers, businesses, and authorities.
With our communications strategy, SparEnergi.dk reached a wider public through for instance Facebook, media coverage, and public events.
We delivered a quarterly report of site performance based on KPIs with key numbers and suggestions for adjustments.
SparEnergi.dk
Statistics: 1 mill. page views annually
Newsletter
+ 11.000 subscribers for the newsletter
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