Knowledge
Theme: Communication about sustainability
What can you say and what can't you say? Transparency and a good data base are the foundation for avoiding accusations of greenwashing in sustainability communication.
Be open about sustainability
You don't have to shut up to avoid greenwashing. Communicating about your efforts for climate and the environment is an opportunity to be transparent and open about what you do and what is difficult. Find inspiration in our knowledge theme.
Green Claims: EU puts green claims under scrutiny
Green Claims is the EU's fight against greenwashing, and a directive that aims to ensure that companies do not unjustifiably adorn themselves with green feathers.
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