Concept development
Concept development is a crucial part of digital solutions – from websites to apps and calculators. We can take you through the entire process from the first idea to the finished solution in use.
Concept development of green digital solutions
Our digital nerds have many years of experience in combining creativity and strategy to develop solutions that both create value for you and can promote sustainable development.
They often work closely with our experts in the green transition, whether it involves communication, legislation, data quality or calculations with energy and emission data.
We believe that concept development is at its best when ideas are put into practice. That is why we deliver digital green solutions from the very first idea through to implementation and ongoing operation.
The process
Our process is always adapted to the current need to achieve technically sound and user-friendly solutions.
Why is concept development important?
Digital concept development is a strategic process aimed at creating innovative solutions that address specific needs and challenges. It brings together creative thinking, technical expertise and user-centred design to develop concepts that are both functional and future-proof.
We always begin by identifying the problems or opportunities that need to be addressed. For example, the goal may be to encourage more sustainable behaviour by making it easier to compare the climate footprint of different products. The process includes a thorough analysis of user needs, available data and technological possibilities. This is followed by a phase of idea generation and solution design, where various core concepts are evaluated in close collaboration with the customer.
Prototyping the user journey plays a key role in concept development, as it allows ideas to be tested and refined in practice. Through user testing, concepts can be optimised before being implemented at full scale.
In short, digital concept development is a dynamic process that relies on collaboration across disciplines.
Cases
What is a user journey?
A user journey is a representation of the steps a user takes to achieve a specific goal with a product or service. It maps their interactions from start to finish, helping companies and organisations understand the user's needs, expectations and potential challenges.
In the context of green digital solution concepts, it is especially important to understand how users interact with energy and climate data. Equally important is how this data is presented in a way that motivates sustainable choices and actions.
