The process
Our process is always adapted to the current need to achieve technically sound and user-friendly solutions.
Why is concept development important?
Digital concept development is a strategic process aimed at creating innovative solutions that address specific needs and challenges. It brings together creative thinking, technical expertise and user-centred design to develop concepts that are both functional and future-proof.
We always begin by identifying the problems or opportunities that need to be addressed. For example, the goal may be to encourage more sustainable behaviour by making it easier to compare the climate footprint of different products. The process includes a thorough analysis of user needs, available data and technological possibilities. This is followed by a phase of idea generation and solution design, where various core concepts are evaluated in close collaboration with the customer.
Prototyping the user journey plays a key role in concept development, as it allows ideas to be tested and refined in practice. Through user testing, concepts can be optimised before being implemented at full scale.
In short, digital concept development is a dynamic process that relies on collaboration across disciplines.
Cases
What is a user journey?
A user journey is a representation of the steps a user takes to achieve a specific goal with a product or service. It maps their interactions from start to finish, helping companies and organisations understand the user's needs, expectations and potential challenges.
In the context of green digital solution concepts, it is especially important to understand how users interact with energy and climate data. Equally important is how this data is presented in a way that motivates sustainable choices and actions.
