How do you get Danes to energy renovate? By making difficult decisions easy. We have helped the Danish Energy Agency with direct energy advice to homeowners at citizen meetings and via Facebook, email and telephone.
In this assignment, we have utilized our unique combination of communication experts and energy technical expertise to move energy renovations from thought to action among homeowners through energy consulting.
The campaign contributes to spreading SparEnergi.dk and is developed with coherence in messages and visual identity.
We have, among other things:
Messages are continuously adapted across channels based on, among other things, energy anthropological analyses with insights into different segments' barriers and motivations for energy renovation.
We help municipalities with segmentation of participants, invitations and practical implementation of events. Our energy advisors also deliver professional presentations and participate in festivals and fairs about energy and sustainability.
Questionnaires sent to participants in citizen meetings 6-12 months after the event showed that:
Would you like to hear more about the project and what we can do for you?
