Energy advice for private homeowners
How do you get Danes to energy renovate? By making difficult decisions easy. We have helped the Danish Energy Agency with direct energy advice to homeowners at citizen meetings and via Facebook, email and telephone.
About the task
In this assignment, we have utilized our unique combination of communication experts and energy technical expertise to move energy renovations from thought to action among homeowners through energy consulting.
The campaign contributes to spreading SparEnergi.dk and is developed with coherence in messages and visual identity.
How we solved the task
We have, among other things:
- Participated in more than 300 citizen meetings, webinars and open events in more than 80 municipalities
- Ensured press coverage of citizen meetings
- Provided impartial and free advice via email, telephone and Facebook
- Provided extraordinary advice in connection with the opening of the Building Fund
- Developed the chatbot chatbot Joulie for SparEnergi.dk
- Developed printed materials about energy solutions
- Widespread awareness of the advisory service through, among other things, digital advertising
Messages are continuously adapted across channels based on, among other things, energy anthropological analyses with insights into different segments' barriers and motivations for energy renovation.
We help municipalities with segmentation of participants, invitations and practical implementation of events. Our energy advisors also deliver professional presentations and participate in festivals and fairs about energy and sustainability.
Resultater
Questionnaires sent to participants in citizen meetings 6-12 months after the event showed that:
- 37% of participants have completed one or more energy renovations following energy advice
- Participants have completed an average of 1.4 initiatives, corresponding to approximately 10,000 kWh per year
- 94% are satisfied or very satisfied with the events
Total savings from the effort
- Approximately 20 million kWh/year
- Approximately 5,100 tons of CO2
