New website for The National Plastic Center
How does the government inform about plastic to many different target audiences on the same platform? With a platform as a source of knowledge through which the target group can navigate with the help of the plastic’s life cycle. We built a website for The Danish Environmental Protection Agency.
The task
The Danish Environmental Protection Agency wished for a platform which had all information about plastic in one place for citizens and some target groups from the public sector and businesses. Besides from that the platform should primarily work as a channel for the newly established National Plastic Center.
Sådan løste vi opgaven
Vi udviklede konceptet for plastikviden.dk og opbyggede sitet i løbet af 2-3 måneder i tæt samarbejde med Miljøstyrelsen.
Den tekniske opbygning var første fase i projektet. De efterfølgende faser fokuserer på indholdsmæssig drift og udbredelse af sitet.
- teknisk vedligehold og udvikling af brugervenlig struktur og funktionaliteter
- grafisk udvikling og sikring at et ensartet udtryk
- brugerstatistikker, brugertests og optimering af sitet
- sproglig tilpasning af indhold til de forskellige målgrupper
- udbredelse af kendskabet til sitet over for relevante målgrupper og pressen.
Vi afholdt desuden løbende redaktionsmøder med Miljøstyrelsen.
Results
The site had a large life cycle wheel on the front page that functioned both as a user-friendly navigation element and as a knowledge element that showed how all parts of the plastic life cycle are important for the sustainable use of plastic.
The site was launched on March 4, 2020. A series of user tests showed that users understood the life cycle wheel, and the many actors and stakeholders in the plastics field in Denmark welcomed the site.
The structure of the site ensured that the Danish Environmental Protection Agency could expand the amount of content and functions in the coming years without the target group losing the overview.
