New allotment for projects that save energy in companies got many applications despite short deadline. Viegand Maagøe stood for the launch of The Danish Energy Agency’s ”Erhvervspulje” (“Business Pool”).
The Danish Energy Agency wished to launch the new ”Erhvervspulje” which gives allotment for energy saving projects in production, retail and service companies.
The pool changes the terms for allotment application significantly when compared to previous arrangements. Viegand Maagøe was requested to spread awareness about the allotment and contribute in helping companies getting to apply.
Our strategy was to reach out to the target audience through multiple channels to ensure maximal level of awareness:
The awareness effort was followed up with guiding messages through webinars, fact sheets and case descriptions.
With short notice the launch of the “Erhvervspulje” was advanced with 3 months and it was only possible to apply for just 2 weeks. Still, it succeeded in getting the message out with the targeted campaign about CO2.
The results:
